When something is "jet-puffed" that just means greatness to me. Do they have a fleet of turbo-charged private Gulfstream jets standing at the ready as blobs of marshmallow come out on the conveyor belt to be puffed into fluffy deliciousness? However they do it, marshmallows are good. Kraft Foods to the rescue again. These are clearly America's Favorite for a reason. I hope you agree.