October 26, 2009
Counting, But Not Counting Very Well
Widely excoriated as being clunky and just plain bad advertising, Unthink is the latest campaign from Kentucky Fried Chicken (is it even called that anymore or is it KFC or is it KGC?). Here's an example of faulty advertising technology at work. Unthink is the tagline for Kentucky Whatever that has been around for the last six months or so. Rather than Unthink, I think someone ought to take a moment on Monday afternoon and put their thinking cap on to figure out a way to get this sign working. Given what it costs to rent billboard space in Times Square, every minute this sign isn't working is money out the window and branding opportunities forever lost.